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Imagine an online marketplace experience where customers can reserve and pay for solar installations, smart home devices, energy storage solutions, and much more \- directly with a utility provider and their partners. In this blog, we will unpack the initial use case utilities can leverage to quickly capture more energy-related revenue while setting an innovative roadmap for future offerings. 

Utilities have a crucial role in sustainably powering homes and businesses. Leading utilities help customers make decisions and purchases around smart meters, demand response programs, and renewable energy options, while the very best are exploring pre-emptive energy management and efficient grid distribution. Disintermediating access to the customer also unlocks new data streams which utilities can use to better understand their energy consumption patterns.

We think about a series of phases in utility innovation, and the first phase is to lay the foundations for growth. The first interaction a customer often has with their utility is setting up their energy tariff, account and payment methods, and it must reflect the standards customers have come to expect from their experience across the retail sector. You can use [Stripe's Online Payment Flows](https://stripe.com/guides/introduction-to-online-payments) to implement a seamless payment experience. By optimizing their checkout experience, utilities can capture value otherwise left on the table due to poor authorization rates; but a modern payment platform will also enable utilities to begin monetizing their services in more mature ways \- like recognizing regular customers and offering them dynamic rate subscriptions through [Stripe Billing](https://stripe.com/docs/billing), driving monthly recurring revenue.

The importance of seamless, tailored customer journeys in enriching customer engagement is immense. Harnessing the synergy of  cloud providers (e.g. [AWS](https://aws.amazon.com/energy-utilities/))  serverless technologies and Stripe's payments and money movement solutions, can bring transformative potential to improve  customer interactions, smoothing out the entire purchasing flow \- from customer enrollment to payment \- thereby reducing transactional complexities.

Through [Stripe's global payments](https://stripe.com/docs/payments) and [billing](https://stripe.com/docs/billing) functions, a provider can seamlessly manage utility transactions, program subscriptions, invoice creation, and payment processing. Let's imagine a customer enrolls into an energy tariff program through a provider's web or mobile application. Once they've made the commitment via our integrated Stripe platform, [webhooks](https://stripe.com/docs/webhooks) are automatically initiated, signifying successful enrollment. This response uses AWS's event-driven serverless event bus, [Amazon EventBridge](https://aws.amazon.com/eventbridge/), providing real-time updates.

Through the combination of Customer 360 data insights and Stripe's [Reporting](https://stripe.com/docs/reports) and [Data](https://docs.stripe.com/stripe-data) Analytics, we can delve into a detailed understanding of a provider’s customers' energy usage patterns and preferences. When integrating this with [AWS Analytics](https://aws.amazon.com/big-data/datalakes-and-analytics/), a provider can unlock robust analytical capabilities and extensive reporting. For example, utilizing [Stripe Data Pipeline](https://stripe.com/gb/data-pipeline), [Amazon Redshift](https://aws.amazon.com/redshift/), and [Amazon QuickSight](https://aws.amazon.com/quicksight/) allows you to harness rich data to create dashboards, delivering valuable insights about operations and customer behavior.

**A Scalable Architecture to meet Energy Demands**

![](/images/developing-modern-architecture-energy-utilities-embedded-finance/image2.png)

The above integration architecture demonstrates how energy utilities can use Stripe's payment infrastructure alongside AWS's cloud services to create a comprehensive payment and customer engagement solution. The system begins with customer interactions through various front-end applications, where users can access payment services and account management features. When customers initiate transactions, the energy utility services backend processes these through [Stripe's Billing and Payments](https://stripe.com/enterprise) systems. The architecture implements a sophisticated event-driven workflow where successful payments trigger [AWS Lambda](https://aws.amazon.com/lambda/) handlers through [Amazon EventBridge](https://aws.amazon.com/eventbridge/), enabling real-time transaction processing and updates. A personalized recommendation engine analyzes transaction patterns and customer behavior to generate tailored energy usage insights and product recommendations. The system stores and processes customer data within [Amazon DynamoDB](https://aws.amazon.com/dynamodb/) and [Redshift](https://aws.amazon.com/redshift/) databases, while [Stripe Data Pipeline](https://stripe.com/gb/data-pipeline) acts as a critical data producer, feeding into [AWS's analytics](https://aws.amazon.com/big-data/datalakes-and-analytics/) infrastructure including [Amazon S3](https://aws.amazon.com/s3/). [Amazon QuickSight](https://aws.amazon.com/quicksight/) is used for comprehensive [data visualization and business intelligence](https://aws.amazon.com/blogs/big-data/ingest-stripe-data-in-a-fast-and-reliable-way-using-stripe-data-pipeline-for-amazon-redshift/). This integrated approach enables utilities to not only process payments efficiently but also use transaction data to enhance customer engagement and drive sustainable energy initiatives through personalized recommendations and programs.

**Ensuring Compliance and Regulation**  
Energy companies are heavily regulated industries, maintaining robust security and compliance standards is paramount. The above architecture leverages [Stripe's security](https://docs.stripe.com/security?), including [PCI](https://stripe.com/guides/pci-compliance) Level 1 certification and secure encryption, the highest level of payment security compliance, alongside [AWS's comprehensive security](https://docs.aws.amazon.com/whitepapers/latest/aws-overview/security-and-compliance.html) infrastructure. Stripe's security features, including [Radar for fraud prevention](https://stripe.com/docs/radar) and [Strong Customer Authentication (SCA)](https://stripe.com/docs/strong-customer-authentication), work in concert with AWS's security services such as [AWS KMS](https://aws.amazon.com/kms/) for encryption, [AWS Shield](https://aws.amazon.com/shield/) for DDoS protection, and [AWS WAF](https://aws.amazon.com/waf/) for web application security. For energy-specific regulations, the architecture implements role-based access control (RBAC) through [AWS IAM](https://aws.amazon.com/iam/), while Stripe's regulatory compliance tools ensure adherence to payment industry standards. All sensitive customer data is encrypted both in transit and at rest, with Stripe's [built-in encryption](https://stripe.com/docs/security/stripe) handling payment data and AWS's encryption services protecting utility-specific information. Regular security audits and compliance assessments can be  automated through [AWS Config](https://aws.amazon.com/config/) and [AWS Security Hub](https://aws.amazon.com/security-hub/), while Stripe's security logs integrate seamlessly with [AWS CloudWatch](https://stripe.dev/blog/enhance-your-monitoring-by-integrating-stripe-events-with-aws-cloudwatch-log-groups) for comprehensive monitoring and alerting.

**Building an Ecosystem of Partners**  
This architecture goes beyond optimizing the customer's consumption use case. After implementing Stripe's payment platform on AWS and creating a seamless payment solution, we can shift towards broader monetization opportunities. This includes facilitating renewable energy installations using [Stripe Connect](https://stripe.com/docs/connect) or harnessing Stripe on an online platform to retail smart home devices and energy efficiency products, such as EV charging devices, directly to customers. By employing Stripe's sophisticated reporting tools, you gain unparalleled insights into transaction trends, customer preferences, and untapped revenue streams.

![](/images/developing-modern-architecture-energy-utilities-embedded-finance/image1.png)

When it comes to integrating payment systems for utility merchants, Stripe's Connected Account Setup offers a robust and secure payment flow architecture. The setup shown above operates through three essential stages that ensure both efficiency and merchant control. Initially, the system establishes API connections that bridge multiple payment sources – whether customers are paying online or in person – directly to the Energy Utility Platform.
1. This creates a seamless entry point for all transactions. As payments flow through the system, all real money movement is automatically directed to the merchant's actual account, ensuring direct and secure fund transfers 
2. What makes this setup particularly merchant-friendly is the level of control it maintains: the merchant account retains full authority over all transactions, with the ability to manage refunds, handle payouts, and intervene in the payment process whenever necessary 
3. This thoughtful architecture strikes the perfect balance between automated efficiency and merchant autonomy, making it an ideal solution for utility companies looking to streamline their payment operations while maintaining complete control over their financial transactions and offering a means to segregate funds.

Disintermediating access to the customer also unlocks new data streams, which utilities can use to better understand their customers. Knowledge of energy consumption behaviors, preferences, and spending patterns was previously fragmented across the supply chain with limited insights for utilities to glean. Reflecting on the foundation use case of account setup, capturing customer information and payment methods unlocks access for further energy management offerings, including customized efficiency programs. 

**Conclusion**  
The transformation of energy utilities through embedded finance represents a fundamental shift in how providers engage with customers and deliver value in the modern energy landscape. By leveraging Stripe's payment infrastructure and AWS's cloud capabilities, utilities can create a robust foundation that goes beyond basic billing to enable innovative energy solutions. This architecture not only streamlines payment operations but also unlocks powerful data insights that drive personalized energy services, sustainable program adoption, and new revenue streams. 

As the energy sector continues its transition toward sustainability, utilities equipped with this integrated payment and analytics infrastructure will be better positioned to meet evolving customer needs, accelerate clean energy adoption, and build lasting customer relationships. The future of energy utilities lies in this convergence of financial technology, data analytics, and sustainable energy solutions – creating a more efficient and customer-centric energy ecosystem.

To learn more about developing applications with Stripe, visit our [YouTube Channel](https://www.youtube.com/stripedevelopers).  


This blog explores how utilities can enhance customer engagement and capture energy-related revenue by creating an online marketplace.

Developing a Modern Architecture for Energy Utilities with Embedded Finance

Rajan Patel